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Summary: Today marks the release of a new public service announcement, “Dead on Arrival,” a short film about fentanyl’s deadly role in the U.S. illicit drug market.

Today marks the release of a new public service announcement, “Dead on Arrival,” a short film about fentanyl’s deadly role in the U.S. illicit drug market. Earlier this year, the CDC announced that 93,000 citizens perished from opioid drugs in 2020, and that 70% were killed by fentanyl, driven mainly by counterfeit opioids and tainted drugs purporting be something else. In 2021, this figure is expected to rise significantly and will not stop, as long as there is demand, drug cartels remain active, and SnapChat, Facebook, and others can serve as the main communication conduits.

Dead on Arrival (Facebook video) –

dead on arrival (YouTube)
dead on arrival – en español (YouTube)

The PSA, “Dead on Arrival,” was produced, written, directed, and photographed by Dominic Tierno and Christine Wood.

“Dead on Arrival” is focused on the people at risk. Those at risk include casual users, partygoers, experimenters, regular users, and even unsuspecting bystanders who may come into contact with the powerful opioid. The film explores the stories of four families who lost loved ones to fentanyl in various ways and its larger impact on communities of all types.

In addition to the suffering and pain that fentanyl has brought to families and neighborhoods, the film is also a primer on what makes this epidemic so deadly and pervasive. It looks at manufacture, counterfeiting, marketing, and distribution process that allows fentanyl to sneak into anyone’s home.

The interviews in “Dead on Arrival” are powerful first-person accounts of fentanyl deaths told by surviving parents who started V.O.I.D. (Victims of Illicit Drugs), a foundation created to spread awareness and educate others in order to prevent further lives lost. Stories include:

  • Amy Neville survived her son, Alexander Neville (14)
  • Steve Filson survived his daughter, Jessica Filson (29)
  • Jaime Puerta survived his son, Daniel Puerta (16)
  • Matt Capelouto survived his daughter, Alexandra Capelouto (20)

The opioid crisis, birthed by pharmaceutical companies, has been supplanted by the fentanyl epidemic. Through counterfeiting, fentanyl and its analogs now account for nearly all of the illicit opioid market and is easily found in heroin and non-opioid drugs like cocaine, MDMA, Xanax, Ketamine, as well as many more “designer drugs.”

The problem needs to be shared so that “we the people” may solve it together. Solutions to this crisis require public and user awareness, universal mental health and substance abuse assistance, homicide investigations, and a clamp down on SnapChat, Facebook, and other platforms that provide dealers a marketplace and a large customer base.

Dropbox video file (3.0GB) –

Media Contacts:
Jaime Puerta,, 951-314-3044

Jaime Puerta is a United States Marine Corps Veteran, and the Founder and Chief Executive Officer of Puerta & Associates, Inc.; a small Interpreting business that specializes in furnishing Certified Interpreters to Attorneys, Doctors, and Courts working within the Workman’s Compensation field in the State of California. He resides in Santa Clarita, California, with his wife Claudia. Jaime is also the President of V.O.I.D., "Victims Of Illicit Drugs", a California 501C non-profit dedicated to educating parents and children about the dangers of illicit drug use, and also about the dangers that abound on social media platforms. Jaime also sits on the Advisory Board of A.C.C.O. "The Alliance To Counter Crime Online". Jaime became involved in the fight against Fentanyl when his only son Daniel passed away due to Fentanyl Poisoning on April 6, 2020.

Jaime is an avid Harley Davidson enthusiast and rides his motorcycles whenever time permits him to do so.

Steve Filson was raised in Huntington Beach and has been a resident of San Bernardino since 1976 when he relocated there after his service in the U.S. Air Force. He retired in 2009 after a 31-year career with the San Bernardino County Sheriff and San Bernardino Police Department. Steve is the owner of a private security company and is a staff member of the Public Safety Academy, a public charter school in San Bernardino.|

Most importantly, Steve is Jessica’s Dad. Jessica was his 29-year-old daughter killed in Redlands on January 22, 2022, along with her boyfriend, Nicholas, due to fentanyl poisoning. Steve lives in Highland, California, with his wife, Cheri, and their five-year-old granddaughter, Elara. He and other bereaved parents formed V.O.I.D., “Victims of Illicit Drugs,” as a California non-profit corporation and dedicate their efforts to education and awareness of this fentanyl scourge confronting our society.

Rocklin, CA resident Chris Didier lost his 17-year-old son, Zachary Didier, to fentanyl two days after Christmas in 2020. Zach was an Eagle Scout, soccer player, and beloved member of the community who had no history of drug use. Chris Didier has dedicated himself to raising awareness of the dangers of fentanyl, and has no doubt saved the lives of many students like Zach through his efforts. 

During his 22-year military career, Lt. Col. Didier flew the C-21 and F-15E. He currently flies the Boeing 787 for United Airlines.